Statistical Models for Customer Satisfaction Data
نویسندگان
چکیده
This paper considers customer satisfaction data. In Section 1 we report a short introduction, in Section 2 we describe how it is possible to obtain data to measure customer satisfaction. Section 3 presents how is possible to analyze the collected data and Section 4 shows a review for standard statistical methods for customer satisfaction analysis. Then in Section 5 we explain our methodological proposal based on discrete graphical models and a novel theoretical proposal to mixture different type of customer data information. Finally in Section 6 we present a statistical analysis of the dataset available on the website http://www.economia.unimi.it/projects/CSProject/. Section 7 shows the conclusions and further ideas of research.
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